Serena Williams’ Tribute

Serena Williams started a movement - to realize that you can do anything if you have self-love.

We had to find the real people behind this movement: minority fencers, skaters, track and field athletes, dancers, gymnasts, musicians, and everyone in between. Not to mention, a narration from her longtime friend — Beyoncé Knowles Carter.

Creatives: Me, Piper Alkonis
Senior Creatives: Ronney Chong, Malu Lara, Group Creative Director: Mark Peters Executive Creative Director: Caleb Jensen
Producers: Celestina Lucero, Linnea Goodman Director: Jake Nava
Editorial: Lost Planet
VFX: Method
Music: Heavy Duty
Sound Design: Barking Owl
Color: Company3

Clio Sports Bronze, Copywriting
Clio Sports Silver, Film Craft
AdWeek 30 Best Ad of 2022 - No. 1
Fast Company Best Ad of 2022 - No. 1