LEVI’S X BEYONCÉ: REIIMAGINE
LAUNDERETTE CH. O1
In collaboration with Parkwood, we brought Levi's into a new chapter. This ad reimagines the iconic Levi's 1985 "Launderette" commercial. We're reimagining iconic Levi's ads, flipping male leads into an iconic female character. 
THEN ADDED TO THE SPARK
ON SOCIAL 
FIRST WE TEASED
WITH PROJECTIONS AROUND THE GLOBE 
THEN WE LEFT EASTER EGGS IN THE FILM
HAVING FANS LOOK FOR WHAT'S NEXT 
Creatives: Evelyn Harper, Piper Brownell
Gaia Elise, Natalie Dols, Jessica Nugent, Rachel Findley
CDs: Lindsei Barros, Maud Deitch, Mahaneela Choudhury
Director: Melina Matsoukas
Photographer: Mason Poole